Are you an unaffiliated voter? Here’s how political consultants are targeting you (Las Vegas Review-Journal)

Are you an unaffiliated voter? Here’s how political consultants are targeting you (Las Vegas Review-Journal)

In a recent article in the Las Vegas Review-Journal, Jackie Salit, one of several political experts interviewed, speaks with journalist Rory Appleton on how partisan campaigns try to appeal to the growing number of independents across the country but fail to recognize a greater shift away from party loyalty.

“People are more and more making the link between the hyper-partisanship of politics and the dysfunction of government,” Salit said. “That is very, very troubling to people. And the more people who make that link, the more the parties are being held accountable.”

Read the full article here.