Gamechangers? Independent Voters May Rewrite the Political Playbook

Gamechangers? Independent Voters May Rewrite the Political Playbook

“Gamechangers” Report Released by ASU’s Morrison Institute, USC’s Schwarzenegger Institute and Independent Voting Examines the Rise of the Independent Voter

October 04, 2017 – Politics, elections and governance in the United States are largely viewed through the lens of a two-party power structure of Republicans and Democrats. However, a distinct but ill-defined group of voters is quietly becoming a force that no longer can be ignored.  Independent voters are increasingly determining winners and losers in election contests throughout the country and the number of Americans who call themselves independents is on the rise.  However surprisingly little is known about the America’s independent voters.

Morrison Institute for Public Policy at Arizona State University and the Schwarzenegger Institute for State and Global Policy have teamed up with one another and Independent Voting to examine the independent voter phenomenon and the impact that it is having on the American political landscape.  Their findings have been outlined in the briefing paper Gamechangers?: Independent Voters May Rewrite the Political Playbook being released today.

“The rising number of voters in the United States who are registering and identifying as “independent” is a very important phenomenon and is already impacting local, state and national elections,” said former California Governor Arnold Schwarzenegger. “Understanding who these voters are and what they care about is essential to a strong democracy, and I am proud to have my Institute involved with this study.”

Joseph Garcia, a lead author of the report and Director of Communication & Community Impact and Director of the Latino Public Policy Center at the Morrison Institute added: “This paper provides an important foundation for a better understanding of independent voters, as well as the underreported undercurrent of independent sentiment in a traditionally viewed political world that is still very much controlled by the two major parties. That long-held duo control is becoming more tenuous, however, as more voters disassociate themselves with polarizing partisanship and constricting party lines by joining the independent movement — either by action, name or both.”

Longstanding independent voter advocate and best-selling author Jacqueline Salit also contributed to the report. “Like Einstein’s theory of relativity or Galileo’s insistence that the earth revolves around the sun, new ways of seeing the dynamics of our world can be gamechanging,” said Salit. “In our work with USC’s Schwarzenegger Institute and ASU’s Morrison Institute, we’re showing the world new ways of seeing the independent voter. This will have a dramatic impact on the politics of our country.”

Download PDF of the report here.

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About the ASU Morrison Institute for Public Policy

ASU Morrison Institute for Public Policy, Arizona’s premier think tank, was established in 1982. An Arizona State University resource, Morrison Institute utilizes nonpartisan research, analysis, polling and public dialogue to examine critical state and regional issues. Morrison Institute provides data- and evidence-based review to help improve the state and region’s quality of life. Morrison Institute is part of the ASU College of Public Service and Community Solutions. www.

About the USC Schwarzenegger Institute

The USC Schwarzenegger Institute for State and Global Policy is committed to advancing post-partisanship, where leaders put people over political parties and work together to find the best ideas and solutions to benefit the people they serve. The Institute seeks to influence public policy and public debate in finding solutions to the serious challenges we face. While the Institute engages on a variety of critical policy areas, a primary focus is climate change, which reflects Governor Schwarzenegger’s leadership on the issue and it being one of the defining challenges of our generation.


Independent Voting is a national strategy, communications, and organizing center working to connect and empower the 40% of Americans who identify themselves as independents.  ​Its mission is to develop a movement of independent voters, in partnership with Americans of all persuasions, to reform America’s political process, create unorthodox coalitions and use ​the tools of democracy to develop ​and grow our nation.